Our regular herd of followers will know just how much we love 'dairy milk' here, specifically the magical white stuff from the happy, healthy, Cornish cows at our lovely clients Trewithen Dairy. And we can't tell you how over the moooon we were to recently hear that we'd collectively received major design recognition, taking a prestigious award at the European Brand Awards.
Our new 'Trewithen World' brand was the only dairy entry to make its way onto a hotly contested shortlist and the only company in the South West of the UK to be recognised in any way.
In case you don't know, The European Design Awards (www.europeandesign.org) is internationally recognised and honours companies whose passion for design and communications raises standards, stretches creativity and delivers clear results. And all of the above is exactly what we love doing for Trewithen!
Out of hundreds of entries from 26 countries, only a few made it onto the shortlists for the awards and Trewithen was awarded its status in the Packaging Food & Beverages category, where they faced stiff competition from a host of
UK and international food producers including Waitrose, Coca Cola, and Caffe Fresko. A critical panel of top editors and from 15 renowned design magazines from across Europe were the judges.
The judges praised Trewithen's entry for successfully reinventing the dairy's image and tone of voice in line with clear business objectives and noted that the results of the rebrand were obvious to see. Overall, the rebrand has generated over 70 new local customers in the first year and eight significant new listings with national retailers, generating an additional £432k of sales value per year.
Our client, Trewithen Dairy Commercial Director Francis Clarke, says: "We are obviously thrilled to have won this European Design Award and to be receiving international recognition for our new brand design which really embodies the ethos of our dairy. Over the last year we have seen the immediate value of this work, with contracts being brokered with a number of retailers and suppliers, as well as some major listings in national supermarkets. On the back of this success we have extended the brand across the whole of our product range and marketing collateral."
We like to mooove it!